a civil acton essays

a common acton expositions The film A Civil Action raises an intriguing thought that numerous individuals in people in general don't see or find out about regularly. The possibility that the huge partnerships regularly don't consider the security of the individuals that work for them or the individuals that live around the industrial facilities. These large companies are run completely by cash and what things will cost and how much cash they can make. Too often cash is a higher priority than the lives of individuals and the individuals that run these spots just find in dollars and pennies. The ethical issues that this problem raises are huge. This has been going on for quite a long time since the modern upset. Laborers were oppressed too cruel conditions and perilous manufacturing plants with the goal that more merchandise could be created. They had kids as youthful as seven and eight years of age working 15 hour days. In our cutting edge times, harmful waste presently has a major influence in the security of individuals. The waste that these organizations produce and dump without us even noticing don't appear to trouble them at all. The manner in which microeconomics impacts this must be completely investigated to understand the way the corporate world thinks and acts. The objective of any company is to make the most extreme benefit that they can giving a decent or administration to the network while doing it as cheaply as conceivable to them. Too often creating these merchandise, poisonous side-effects are likewise delivered. Atomic force plants make plutonium, manufacturing plants let noxious gasses into the environment, and synthetic compounds are dumped into the channels and washed into our water regular while being obscure to the individuals around them. The issue at that point becomes how to manage these harms at the least expensive expense to hold the most income. In A Civil Action the W.R. Effortlessness organization concluded that the best spot to dump the T.C.E. was in the waterway behind the plant. It's really awful that all the individuals who lived down stream were likewise affected by the consideration ... <!

spec ed paper Essays - Psychiatry, Human Behavior, Free Essays

spec ed paper Essays - Psychiatry, Human Behavior, Free Essays February 27 th , 2018 Module 2 Redacted Glen Payne Custom curriculum Part1 For this paper I have decided to investigate the Case of Suzette, found on page 125 of the course message . The case plots the battle of a parent and their youngster, Suzette, in finding proper arrangement in a school. Suzette is distinguished as sixteen years of age, as of late ousted from her secondary school because of a progression of brutal upheavals and is looking for another school. Suzette is an advanced, high accomplishing understudy who, up until her adolescent years when her conduct took a fierce and progressively considerable turn. The accompanying examination will investigate the conduct gives that Suzette is managing, a detail the most fitting activity plan, and a gander at the probable result of her instructive vocation. What Are the Beha vioural I ssues ? Because of Suzette's high accomplishment and pleasantness up until her youthful years, it is far-fetched that she is encountering negative indications of clutters that show up at an early stage in a kid's advancement . It is noted in the content that a kid with this issue may show an example of problematic and savage conduct and have issues adhering to rules. Because of Suzette's vicious upheavals and quickened ag gression, it is conceivable that she is experiencing Oppositional Defiant Disorder . It isn't exceptional for kids and adolescents to have conduct related issues sooner or later during their turn of events. ODD has eight qualities for distinguishing proof, and they are as per the following: regularly loses temper; frequently contends with grown-ups; frequently effectively challenges or will not agree to grown-ups' solicitations or rules; regularly purposely pesters individuals; frequently censures others for their mix-ups or trouble making; is frequently delicate or effortl essly irritated by others; is frequently irate and angry; is regularly resentful and pernicious (Behavioral Issues Workshop, 2016) . Considering the way that Suzette is as of late showing perilous side effects that incorporate savagery, disobedience, and battles with power, it is my best estimation to allot Oppositional Defiant Disorder to her case as the essential battle. ODD joined with the adolescent - insane conduct that her mom communicated could bring about the forceful conduct depicted in her ca se. Luckily , when treated with care and consideration, people with ODD can encounter recovery and reemergence into fitting school programming. What Support is Needed? Instructional I would say with understudies who are managing ODD, it is generally useful and accommodating to change the language of my guidance to suit the requirements of the kid. Rather than utilizing must driven language, for example, you should finish this task, or I need you to, it is better gotten to utilize comprehensive language, for example, when would we be able to get this finished or what do you need from me to be effective?. This expository move endeavors to diffuse the outrage and battle or flight senses related with ODD hostility, and causes the understudy to feel in charge, while as yet working under a power. Natural and Assessment Any outrage filled circumstance that can possibly heighten is significantly increasingly touchy and likely for an ODD understudy. In that capacity, it is imperative to screen demeanor and perceive the indications of heightening. Encouraging the understudy to perceive their outrage or touchiness and actualize adapting aptitudes is the most ideal situation, however as a rule this is troublesome, particularly in the event that you are outsiders. My suggestion in these cases is to permit understudies to expel themselves from aggravating circumstances utilizing comprehensive language and questions, for example, Do you have an inclination that you need a break? Where might you want to go? How might we assist you with correcting now? OK like me to give you space? As far as I can tell, permitting understudies to pick where they might want to move to (Student Success, taking a walk, the workplace) has the best potential at diffusing a strained circumstance. In a similar vein, pleasing evaluation for ODD understudies includes bargain. In secondary school, understudies are required to finish standard assignments so as to gain their credit, yet giving ODD understudies the apparatuses to succeed regularly looks like bargained cutoff times, additional assistance, or assignments separated into littler, increasingly sensible pieces. Looking Forward With the best possible help and instruction to

Free Essays on Hospitality

The Breakers At he start of the semester when the term venture was doled out I realized immediately what resort I was going to pick. I picked The Breakers at Palm Beach Florida since I have generally excellent recollections with my family at this property. So I called the lodging and request leaflets and whatever extra data they could send me. Short of what multi week later I had the entirety of the data I required and I will introduce it to you in the following scarcely any pages. Henry Morrison Flagler constructed a lodging â€Å"The Palm Beach Inn† on the sea shore front segment of the Royal Poinciana’s property (one of his clench hand inns). The Palm Beach Inn, which opened on January 16, 1896, was completely reserved for the greater part of that season since it was littler and calmer than the tremendous Royal Poinciana and in such a case that neglected the Atlantic Ocean. Rather than requesting rooms at the Royal Poinciana, numerous customary Palm Beach visitor requested rooms â€Å"over by the breakers.† The name stuck. When Flagler multiplied the size of the Palm sea shore Inn for the 1901 season, he renamed it the Breakers. On June 9, 1903, as laborers were broadening the wood working for the fourth time in under decade, The Breakers burned to the ground. The seventy multi year old Flagler was stunned by the loss of his preferred lodging yet certainly not beaten. After fourteen days he reported that The Breakers would not exclusively be revamped yet in addition would open for the forthcoming winter season! On February 1, 1904, The Breakers revived to general recognition. The new Breakers, a meandering aimlessly four-story, frontier style building built altogether of wood, contained 425 rooms and suites. Rooms began at four dollars per night, including three dinners per day. As did its predecessor’s, The Breakers visitor register genuine line a â€Å"who’s who† of mid twentieth-century America: different Rockefellers, William Randolph Hearts; the five-and dime kigs W.T Grant and J.C. Penney; an even varying European respectability and U.... Free Essays on Hospitality Free Essays on Hospitality The Breakers At he start of the semester when the term venture was doled out I realized immediately what resort I was going to pick. I picked The Breakers at Palm Beach Florida since I have awesome recollections with my family at this property. So I called the inn and request handouts and whatever extra data they could send me. Short of what multi week later I had the entirety of the data I required and I will introduce it to you in the following not many pages. Henry Morrison Flagler manufactured an inn â€Å"The Palm Beach Inn† on the sea shore front bit of the Royal Poinciana’s property (one of his clench hand lodgings). The Palm Beach Inn, which opened on January 16, 1896, was completely reserved for the majority of that season since it was littler and calmer than the huge Royal Poinciana and in such a case that ignored the Atlantic Ocean. Rather than requesting rooms at the Royal Poinciana, numerous standard Palm Beach visitor requested rooms â€Å"over by the breakers.† The name stuck. When Flagler multiplied the size of the Palm sea shore Inn for the 1901 season, he renamed it the Breakers. On June 9, 1903, as laborers were amplifying the wood working for the fourth time in under decade, The Breakers burned to the ground. The seventy multi year old Flagler was stunned by the loss of his preferred lodging however certainly not beaten. After fourteen days he reported that The Breakers would not exclusively be reconstructed yet in addition would open for the up and coming winter season! On February 1, 1904, The Breakers revived to general approval. The new Breakers, a meandering aimlessly four-story, provincial style building built altogether of wood, contained 425 rooms and suites. Rooms began at four dollars per night, including three suppers per day. As did its predecessor’s, The Breakers visitor register genuine line a â€Å"who’s who† of mid twentieth-century America: different Rockefellers, William Randolph Hearts; the five-and dime kigs W.T Grant and J.C. Penney; an even varying European honorability and U....

Art and Architecture of the Islamic World Essay - 275 Words

Art and Architecture of the Islamic World (Essay Sample) Content: Art and Architecture of the Islamic World(Name)(Institution)(Lecturer)(Date)AbstractArchitecture and art of the Islam world covers an extensive range of material, buildings and religious fashions from the prehistoric Islam foundation to the current day. This has influenced the construction and design of structures and buildings in the Islamic culture. Mosques, tombs and palaces are example of prime forms of the Islamic architecture. Most of the new elements of the Islamic architecture were introduced during the Umayyad era. This paper aims at giving a detail historical description and the visual representation of Islamic art and architecture by the rulers of the Umayyad era. During the Umayyad era, there were various constructions of different mosques; for example, Damascus Mosque, Dome of the Rock, and the Great Mosque of Cordoba.Keywords: art, architecture, Islam world, Umayyad era.Damascus MosqueAbd al Malikà ¢Ã¢â€š ¬s son, al Walid, built the great Umayyad Mosque of Damascus. The great mosque was built on the site which used to be the Roman temple; hence, turning it to Byzantine church. The massive walls besieging the church complex act as the walls of the mosque. The Damascus Mosque combines the elements received from the other cultures into a tale of united architecture. This includes: the idiosyncratic elements of mihrab, minaret, minbar and mihrab dome of the Islam.[Cunningham, L. S., Reich, J. J. (2009). Culture and Values: A Survey of the Humanities (7th Edition ed.). Connecticut, U.S.: Cengage Learning.] [Gardner, H., Kleiner, F. S., Mamiya, C. J. (2006). Gardner's Art Through The Ages: The Western Perspective (12th Edition ed.). Connecticut, U.S.: Cengage Learning.] Fig 1, Mosque of Damascus[Picture of the Damascus Mosque, showing the main entrance into the mosque] Visual analysis of Damascus MosqueVisual analysis can be defined as the description, from a standpoint, that conveys the entirety of the work revealed by the art and ar chitecture and at the same time communicate the most important traits by translating what one sees and experience into words. The great Umayyad mosque of Damascus establishes the idea of Spatial Sunnah. This concept is vital; since the search for a model is prone to confusion by the hybrid examples traits whose origins frequently predate Islam. The issues that alter the idiom spatial à ¢Ã¢â€š ¬Ã‹Å"Sunnahà ¢Ã¢â€š ¬ are raised by the aesthetic of the Damascus mosque, since the mosque entertains the application of ornamental features though still retaining a well-designed similarity with the elemental edifice. The mosque is also a simulacrum, a cross reflection whose elements of structure were adapted from the Roman and Byzantine edifices.[Kahera, A. I. (2002). Deconstructing the American Mosque: Space, Gender, and Aesthetics. Texas: University of Texas Press.] The commencement of the work, to build the Damascus Mosque, was reported to correspond to the key restructuring of the adm inistrative regime where caliphal ruling replaced the Greek with Arabic, as the authorized effective language. The reforms provided an overall context for the al-Walidà ¢Ã¢â€š ¬s architectural projects and also led to more suggestions of more intrinsic relationship between the mosques. An extensive cycle of mosaics covers the walls of the Great Mosque. For example, conch shell niche supports an arcaded flowering rooftop, flanked by structures displayed in classical standpoint. In the great Mosque, no; zoomorphic forms, humans or animals; appear in the pictorial or ornamental space. This is because the Islamic tradition shuns the representation of fauna of any kind in the sacred places.[Flood, F. B. (2001). The Great Mosque of Damascus: Studies on the Makings of an Umayyad Visual Culture. Leiden: BRILL .] [Ibid Gardner, H., Kleiner, F. S., Mamiya, C. J. (2006)] [Necipoglu, G. (2009). Muqarnas. (G. Necipoglu, K. Leal, Eds.) Leiden: BRILL.] Contextual or historical analysis of Dam ascus MosqueThe Umayyad rulers of Damascus build several palatial residences right through the extensive territories they ruled. The caliphà ¢Ã¢â€š ¬s palace was next to the great mosque so that the ruler could pass easily from his home to the mosque. The Roman and Byzantine structural columns, in the Great Umayyad mosque at Damascus, integrates the concept of hierarchical grid of the hypostyle hall. The importance of this juxtaposition presents the learner with a simulacrum whereas the explicit buildingà ¢Ã¢â€š ¬s plan uses the experimental structure of elements. From theoretical viewpoint, the assembly of pre-existing elemental structures illustrates the use of architectural vocabulary simply for its structural efficacy.[Ibid Cunningham, L. S., Reich, J. J. (2009] [Ibid Kahera, A. I. (2002)] Dome of the RockFig 2, the dome of the Rock[A picture of the dome of the Rock] The dome of the Rock, located in Jerusalem, is the earliest and of the most magnificent achievements of Islami c architecture. The dome was built between 688 and 692 A.D., around 60 years after the death of Prophet Muhammad. It was built toward the end of the 17th century, by Caliph Abd al Malik of Damascus on the elevated Temple Mount in Jerusalem. The Temple Mount was once Jewishà ¢Ã¢â€š ¬s site and the Romans destroyed. The dome consists of two sections joined into one another. The first is a tall cylinder of aluminium alloy, with a diameter of 20 meters and a height of 25 meters. The cylinder is set over a great natural and rocky outcrop. The second one is an octagonal ring, of about 48 meters in diameter, of 4 huge piers and pillar around the central rock. It is an octagonal building with a golden dome ceiling. The dome sits on a weighty drum supported by 4 giant piers and 12 pillars.[Burckhardt, T., Nasr, S. H. (2009). Art of Islam: Language and Meaning. Bloomington, Indiana: World Wisdom, Inc.] [Grabar, O. (2006). The Dome of the Rock. Massachusetts: Harvard University Press.] [Ib id Cunningham, L. S., Reich, J. J. (2009)] Visual analysis of Dome of the RockJust before the late middle age, the interior of the building is lavishly decorated with mosaics just like the outside of the building. During the late middle age, the mosaic outside the building was replaced by tiles. The building is clearly indebted to the Roman and the Byzantine architecture, yet the Qurà ¢Ã¢â€š ¬anic verses in the interior makes it to serve an Islamic function. The walls of the octagonal rock, currently ornamented with Turkish ceramic tiles, were once before covered with ceramics. The 4 portals unfold onto the 4 prime points thereby situating the building figuratively, at the heart of the world. There is no representation of animate beings in ornamental decorations of the Dome of the Rock.[Ibid] [Ibid Burckhardt, T., Nasr, S. H. (2009)] Contextual analysis of Dome of the RockSometimes, the Dome of the Rock is referred to as the Mosque of Umar. This is inaccurate, because it was foun ded by the Umayyad Caliph Abd al-Malik and not by Umar. Umayyad Caliph built the dome covering the sacred rock during the time when Mecca had fallen, to the hands of Ibn az-Zubayr, Abd al-Malik rival. This enabled the faithful to make pilgrimage to Jerusalem in preference to Mecca, where the pilgrims were provisionally banned. The rock is holy to the Muslims for the following reasons; for the memory of Abraham, who went to sacrifice his only son on top of Mount Moriah; the Solomonà ¢Ã¢â€š ¬s temple, a spot where the à ¢Ã¢â€š ¬Ã‹Å"holy of the Holiesà ¢Ã¢â€š ¬ stood upon; lastly, owing to the reason that the Prophet Muhammad had been taken there in his "night journeyà ¢Ã¢â€š ¬Ã‚ . The plan of the rock expresses the synthesis of; the circle and the square, movement and relaxation and time and place. This synthesis is expressed in a remarkable style, by the buildingà ¢Ã¢â€š ¬s exterior shape where the domeà ¢Ã¢â€š ¬s à ¢Ã¢â€š ¬Ã‹Å"heavenlyà ¢Ã¢â€š ¬ sphere connects the octagonà ƒ ¢Ã¢â€š ¬s à ¢Ã¢â€š ¬Ã‹Å"earthlyà ¢Ã¢â€š ¬ crystal.[Ibid Burckhardt, T., Nasr, S. H. (2009)] [Ibid Burckhardt, T., Nasr, S. H. (2009)] The Great Mosque of CordobaThe Great Mosque of Cordoba is a mosque showing the relationship between the Islamic architecture and the Byzantine decoration. In 18th century, Muslims arrived in Spain and made Cordoba their capital. Construction of Great Mosque of Cordoba commenced in the 18th century, which is around 786 A.D., during the reign of Abd-al-Rahman I and it took one to reach its finishing point. The courtyard and the prayer hall were completed between the 9th and 10th century. The great mosque of Cordoba was, arguably, built in 4 main building campaigns. The first was between 786 and 796, under the reign of Abd-al-Rahman I. The first and the second, renovation and addition to the mosque, was made under the rule of Abd-al-Rahman IIà ¢Ã¢â€š ¬s and it took place around 833-848 and 961-975 respectively. The largest extension of the Grea t Mosque of Cordoba was conducted by Almanzor, vizier Al-Hakam IIà ¢Ã¢â€š ¬s, around 987 and 990.[Ibid Cunningham, L. S., Reich, J. J. (2009)] [Lapunzina, A. (2005). Architecture of Spain. Connec...

Why Performance-Enhancing Drugs Are Ruining Sports Essay

Introduction Sports are something that everyone in the world, regardless of age, sex, or nationality, can enjoy. Whether its a child playing in his first t-ball game or a professional athlete swimming in the Olympics and everyone in between, sports can connect almost everyone. Fan support and overall devotion for athletic competition has raised professional athletes to superstars and national icons; Super Bowl Sunday is a national holiday to some, and sports are one of the largest moneymakers in the economy. Because sports are very important to many people, and have been since the days of the Romans, there is much pride and honor in sports; however, there is something that has tainted the image of sports and athletes alike:†¦show more content†¦Kellen Winslow is one of these athletes, who is banned from riding motorcycles after injuring himself on one in the spring of 2005, causing him to miss the entire football season (Cleveland, 2007.) These drugs are seen as bad in the eyes of the owners and the league, too. Though there is an obvious increase in performance while using the drugs, they are not only banned in almost all leagues, but they can harm and even kill athletes. The recent murders and suicide by former professional wrestler Chris Benoit have been linked to abuse of steroids, a fixture in a league that has overlooked steroid use but has since started to change. Performance-Enhancing drugs are an unnatural way of changing ones body, and the effects can be life altering, sometimes better yet always, in the end, much worse. It is for this reason why major league sports have put strict rules in place suspending athletes who use these drugs; the Olympics ban these athletes for life. These drugs harm the bodies and minds of athletes, and they are banned to protect their health for their benefit and for the sports as well. Respect for Medical and Sports Ethics These performance-enhancing drugs are unnatural, and therefore medically unethical. Subjecting your body to something harmful is never good and a poor way to treat yourself. It is medically wrong to use these drugs. It is also wrong in the sport aspect of it all. A major argument against steroids and other drugs isShow MoreRelatedPerformance Enhancing Drugs in Sports1686 Words   |  7 PagesPerformance Enhancing Drugs in Sports Athletes use performance enhancing drugs to boost their game. The professionals who use these drugs are ruining the integrity of the game. Many people don’t understand why professional athletes would go to such extreme measures to be better when they have already proven themselves. Athletes are just taking away from their natural ability by using these dangerous drugs. The risk of using performance enhancing drugs is a lot greater than the reward, because anRead MoreShould Peds Persist Illegal For Athletes?1220 Words   |  5 PagesIllegal for Athletes? Who could spare a day not doing any sort of sports? Throughout the years sports have been taking much place in people’s lives. Physical activity is an action which requires an individual’s efforts and own sweat. Of course, the efforts should ward off any drug involvement, especially in the sports field. Using performance enhancing drugs has extended and become a wide-spread phenomenon in many fields of sports. Using PEDs is one of the issues that athletes faced whetherRead MoreDisadvantages Of Drugs In Sports1102 Words   |  5 Pages Today, sport is something that almost everyone is involved in or inspired by. When someone thinks of sport, what immediately comes into their head is winning. Nowadays, athletes are no stranger to the use of performance enhancing drugs in sports as a way to take shortcuts and beat the competition. The use of drugs in sports is wrong and creates an unfair advantage over everyone else. Moreover, it has many disadvantages and risks to the user which begs the question - what is the cost of using theseRead MorePerformance Enhancing Drugs is a Global Issue972 Words   |  4 PagesA major issue in today’s world is drug in sport. The reason why drug in sport is a global issue is because many athletes in the world use performance enhancing drugs and influence others to use these drugs because of their success. An issue is a disagreement between two or more parties in a public forum. Many people disagree with others about the topic, ‘Drug in sport.’ Some people believe th at performance enhancing drugs make sport far more interesting and competitive. They believe this becauseRead MoreHundreds of professional athletes across the world have been accused of taking performance1200 Words   |  5 PagesHundreds of professional athletes across the world have been accused of taking performance enhancing drugs. The use of performance-enhancing drugs by professional athletes, or doping, has been acknowledged as a problem since at least the 1960s. The first use of performance-enhancing drugs has been traced back to the first Olympics in Greece. Scandinavian mythology says Berserkers could drink a concoction prepared from a mushroom, to increase their physical power a dozen times. â€Å"We have to makeRead MorePro Sports Athletes Should Not Be Banned901 Words   |  4 PagesAs those who really follow and know baseball may know, â€Å"Since sports have been around, the competitive nature of athletes has been pushed to the brink. As the times have changed, so have the ways athletes go about in pursuing their competitive drive† (â€Å"Juicin’ In The†, 2013). Baseball has been around for well over a century and so have Performance Enhancement Drugs. â€Å"PEDs can be traced all the way back to 1889, when Pud Galvin, a pitcher for the Pittsburgh Alleghenys (which eventually became theRead MorePerformance Enhancing Drugs Should Be Allowed2071 Words   |  9 PagesOne of the most debated topics in all of sports is whether performance enhancing drugs should be allowed. According to the free dictionary, performance enhancing drugs is defined as â€Å"Any drug used to gain an advantage in sports. Such drugs may improve endurance or strength or accelerate healing after injury†. Performance enhancing drugs was first acknowledged as a problem in professional sports in 1967 when the international Olympic committee created a medical board due to the heightened use. TodayRead MoreDoping Testing Should Not Be Banned1669 Wo rds   |  7 Pagesaggressive soldiers†(Sports in America: Recreation, Business, Education,;Controversy., and Performance-enhancing Drugs). Doping was introduced into sports because people wanted to have an â€Å"extra advantage on their opponents†(Sports in America: Recreation, Business, Education,;Controversy., and Performance-enhancing Drugs). Drug testing was introduced to the world in 1968 at the Olympics (Sports in America: Recreation, Business, Education,;Controversy., and Performance-enhancing Drugs). This paper isRead MoreUse Of Performance Enhancing Drugs Should Be Banned1961 Words   |  8 PagesThe controversial question is whether the use of Performance Enhancing Drugs (PED) in sports should be banned or not. Professional sports are popular in most countries. Major franchises are dealing with the issue of PED being used by the athletes who are paid to perform in the sport on the belief that they are naturally a raw talent. This controversial essay will si de with the banning of PED use in any type of sport activity, whether it is at professional or amateur level. Both sides of this issueRead MorePerformance Enhancing Drugs4152 Words   |  17 PagesDavid Stone Performance-Enhancing Drugs and Athletes There has been a debate of epic proportion for the past few decades on whether professional athletes from around the world have the right to use performance-enhancing drugs. As for now these world athletes are not permitted to use most of the performance-enhancing drugs that are available by the World Anti-Doping Agency. The athletes are randomly tested by their professional leagues. Each American league has their own method of dealing

The Pain of Achieving the Good Life - 865 Words

The cost of the good life is personal as displayed in Akira Kurosawas Village of the Watermills, Martin Luther Kings Letter from a Birmingham jail, and Dr. Colburns common lecture Rosewood. The cost of the good life is the sacrifice of some sense of security with each personal choice we make and each action we take to acquire the good life. It seems that in America we are blessed with continuously evolving innovation that provides us with so many conveniences. However, it is these conveniences that deter us from the good life by clouding our sense of purpose in life. Once we discover the power of money, many of our goals and purposes in life are driven by the desire to attain money in an attempt to live a luxurious lifestyle. In†¦show more content†¦In this case, our sense of security is concentrated in our conveniences. Detaching ourselves from so many of our conveniences and desires by choosing to live a simpler and more natural life threatens our security of familiarit y, but it is a cost for living a good life. We need to look at ourselves as individuals but also recognize ourselves as a part of something larger. Being a part of society gives us a moral responsibility to help others in need. Responsibilities come with effort and action. The trade-off for choosing to take action is giving up idleness. Injustice is everywhere but little is done because many people arent affected directly and many of those who are arent taking action to address the issue. In the Letter from a Birmingham Jail, Martin Luther king mentions that, whatever affects one directly, affects all indirectly. This is true as long as humanity possesses any sense of empathy that allows one to feel anothers pain. Suffering of one will perpetuate to others until it is eliminated because suffering does not end with time; it ends with direct action. In his letter, King emphasizes nonviolent direct action because violence is injustice itself and will only stimulate more violence. T he purpose of Kings letter was to emphasize the impossibility of obtaining any justice with taking action and acting immediately and directly. If we want to see change we cant be afraid toShow MoreRelatedThe Nature of Death Essay1508 Words   |  7 Pagesnature of death and its impact on the human psyche. Accepting these philosophies requires an inherent selfishness that cannot possibly lead to achieving a tranquil and essentially good life. Epicurus argues all good and bad things derive from a sensation of pleasure or pain. He advocated the absence of pain and the attainment of a happy, tranquil life. Achieving this state of mind includes expelling the fear of death, which he attempted to philosophically refute. According to Epicurus, â€Å"Death is nothingRead MoreFreud And Foucaults Discipline And Punish1598 Words   |  7 Pagesâ€Å"Discipline and Punish† it is apparent that they have different views on the function of human society. Freud’s general claim in his writing is that the purpose of human life is happiness. Though our current civilization often does not offer direct, intense satisfaction of our carnal desires, it does offer a more stable lifestyle that avoids pain and results in smaller, simpler pleasures. Foucault’s claims, on the other hand, focus more on the mechanics of human civilization. We are given the illusion ofRead MoreView of Euthanasia of a Follower of Natural Law Essay examples705 Words   |  3 Pagesrequested to be killed. Involuntary euthanasia is when the person who is killed made no request or gave no consent, Assisted suicide is when someone provides an individual with the information, guidance, and means to take his or her own life with the intention that they will be used for this purpose. When it is a doctor who helps another person to kill themselves it is called physician assisted suicide. Euthanasia By Action is intentionally causing a persons death byRead More Nicomachean Ethics: Friendship, Virtue and Happiness Essay examples933 Words   |  4 Pagesand therefore happy life. I believe that this is accurate due to the similar conditions necessary for a complete friendship and a happy life. It is also evident that friendship is useful in achieving a happy life because friendship can make performing virtuous actions easier. 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Although there are many different themes in this play, the main theme concerns the pain and suffering that individuals go through to get a chance to fulfill their dreams and how the characters copeRead MoreBuddha’s Ceasing of Woe Effectively Constitutes the Good Life as Compared to Epicurus’ Theory of Pursuit of Pleasure1739 Words   |  7 PagesBuddha’s Ceasing of Woe Effectively Constitutes the Good Life as Compared to Epicurus’ Theory of Pursuit of Pleasure I will argue that although Epicurus holds validity in his argument on achieving happiness through the pursuit and fulfillment of pleasures, it is Buddha’s method of the ceasing of woe through following the eightfold path to enlightenment that most comprehensively constitutes the good life. 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Lao Tzu, the author of the Tao Te Ching, who defines good as having faith in the Tao to better the world and oneself, and Dante, who wrote The Divine Comedy and defines good as faith the way of heav en and hell and in the punishments of sinners, take very different approaches to defining the path to virtuosity. Lao Tzu defines what is good and focuses on the reward of achievingRead MoreEthical Theory And The Classical And Modern Answers1181 Words   |  5 Pagesaspects. This philosophy concludes that humans are defined by their needs and instincts, which results in the aspects of pain or pleasure. Pain results when a human has an unsatisfied need, while pleasure occurs when that need has been satisfied. As a result of all of this, modern philosophy thus determines human beings to be higher animals because of the secondary aspects of pain and pleasure. Classical philosophy comes up with a different approach stating that human beings are in their true essence

Radio Frequency Identification Technology Magnetic Strips

Question: Discuss about theRadio Frequency Identification Technology for Magnetic Strips. Answer: Introduction: The purpose of this report is to understand the working of RFID technology. From this report, we can evaluate the use of RFID technology. RFID is an electromagnetic device which uses the radio waves to retrieve the information that is stored on the chips of the device. It can be used in place of the barcodes and magnetic strips. These devices can be determined on the basis of tags or readers. Active and passive are the types of tags used in the RFID technology. RFID is better than the barcodes and QR codes. These reports also include the limitations of RFID technology that can be solved depends on the tags and chips used in the technology. There are so many organizations across the globes which have done the implementation of the technology. Further, these reports also include the uses of RFID technology in the areas like banking, healthcare, supply chain management and much more. Working of RFID Technology: RFID is an electromagnetic device which uses the radio waves to retrieve the information that is stored on the chips of the device. It can be used in place of the barcodes and magnetic strips. These devices can be determined on the basis of tags or readers. Active and passive are the types of tags used in the RFID technology. RFID is much better than the barcodes and QR codes (Fenlon and Bonsor, 2016). Types of Devices: Readers and scanners are types of devices used in the RFID. Readers are using the radio waves to identify the data and can be used according to the need of the individual. Scanners are using the antennas to read all the information on the cards and avoid all the security related problems. TAS is also an important RFID device effective for all the transactions and in time management. It controls all the data and stores all the data at a specific point and protects all the information using a suitable password. Types of RFID: RFID tags are the most important parts of the device which encompasses the complete structure which is basically used to send the data through the antennas and collect the required information. These can be further classified into two parts, Active RFID tags Passive RFID tags Now the above named can be described as follows: Active tags have the internal power source to acquire the information and have the battery to perform the function effectively. The power supplied in these tags is always continuous. These require very less power to get the effective signals from the readers. These have the individual power supply and information can be accessed from the farthest point in a very easy way. Passive tags actually transfer the energy and can be easily gettable through the radio frequency. It can perform the function at any frequency where the information is required to get the data. This does not require the battery source to perform the function. These require the high power to get the effective signals strength to the reader. Business or Technical Problem Solution: The RFID devices are affected by so many problems like data flooding, global standardization, shielding that can affects the performance of the devices as large. These can be easily compared with the barcodes but cannot be used in place of the barcodes. These always have an edge over the barcodes but cannot be used so frequently due to the high cost of the RFID devices and also multiple data cannot be accessed easily by these devices (Roberti, 2011). Comparison of Barcodes and RFID: RFID can access the data from very large distance very easily. These do not require follows the same line of path with respect to the scanner. These also read the information very quickly three times much faster than the barcodes. These have the high safety where the data cannot be accessed without knowing the password as all the information is safely protected. These have the ability to carry extreme data regarding the product quality, transportation history and any programmed data. The data stored in these can be reusable and reassessed at any point of time. Comparison of QR Codes and RFID: RFID devices do not requires the man power to operate and fully automatic to operate. These also do not require the tracking. These can store more information than the QR codes. These are more reliable to use and very efficient. These also do not depend on any orientation (Campbell, 2011). From the above discussion we get that RFID enables to store the data efficiently and at the very effective rate. Limitations of RFID: There are various limitations used in the RFID technology. The technology used is not so perfect due to which so many tags are not working very well. The reading accuracy is still not very good and takes so much of time. The components used during the transmission can really malfunctions when used in the warehouses and for any transmission purposes will requires the technicians. As these are operate by the computers so only technicians can handle RFID technology. These will certainly increases the costs for the expenses of the organizations. Following are the Possible Solutions to Effectively use RFID: The tag data can be secured by using the passwords which can visible only to the owners. Rewriting should not be allowed on the chips as prevents data theft but requires more physical memory to store the data. The frequencies used in the devices should vary on continuous basis so that cant be easily accessed by the hackers. Organization to Implement the RFID Technology: Walmart is the biggest retailer company which is using the RFID technology that improves the companys supply chain management. It first used in the warehouses to find the pallets which are used in the supply chain. Walmart also used it to tag on the all of the garments. These help Walmart to improve its inventory and also make the packing of items very efficiently. In the same way EZ link card technology used in Singapore is the best example of RFID (Azeem and Aljwaheri, 2012). It is the smart card technology used in the public transportation to pay the fare. These also provide concession facility to the students, army persons or senior citizens. These are also used in the schools of Singapore to mark the attendance of the students. These also provide the online services to the individual so that they can see their transaction information (Baum, 2013). Success of RFID in the Market Place: There are so many sectors in which the RFID technology is used. In banking, RFID is used in the between the cheques. It also improves the customer services like providing scanned passbooks. It also used in the courier bag which carries the important documents or certificates of the banks to the different branches. It also track the computers used in the banks to avoid any theft of important data. Above these advantages causes RFID technology success in banking sector (Abr, 2016). In health care sector it is used in the radiology department to tag the x rays and reduce time to evaluate the results. It is also used in control of the infection and alerts the people from the infected person who have come to the hospitals. It also tracks the medicines or drugs that are prescribed by the doctors or physicians. This unique advantage causes RFID success in Health care sector (Baum, 2013). RFID technology success in supply chain management sector (SCM).In SCM sector it is used in the transportation of the inventories in the warehouses. It is also used in the logistics to perform the operations of the company. It also improves the product quality and manages the assets in the supply chain management. Conclusion: From this report it is concluded that RFID technology is one of the advanced and most innovative technology that can be beneficial for both the business and technical solution. These can be the effective tool to restructure the various business problems. But it cannot be very cost effective as compared to the barcodes and QR codes. The pricing factor is the biggest issue faced by the organizations which are implementing the RFID technology. Further, this report also concludes that RFID technology play an important role in the banking, health care and supply chain management sector. Finally, from this report it can be concluded that RFID is good solution for the security check, automatic processing and for the identification of the products during the inventory transmission. References Abr (2016). RFID Banking Applications. Retrieved from: https://www.abr.com/rfid-banking-applications (Accessed: 08 October 2016) Aljawaheri, M. and Azeem, S. (2012) Analysis of implementation of RFID technology in Retail Industry. [Online]. Available at: https://mdh.diva-portal.org/smash/get/diva2:571865/FULLTEXT01.pdf (Accessed: 08 October 2016) Dehkordi, L., Ghorbani, A. and Aliahmadi, A. (2013) Application of RFID Technology in Banking Sector. [Online]. Available at: https://www.irma-international.org/viewtitle/73367/ (Accessed: 08 October 2016) Medcitynews (2016). 5 ways the healthcare industry is implementing RFID technology. Retrieved from: https://medcitynews.com/2013/12/5-ways-hospitals-implementing-rfid-tags-emerging-trend-healthcare (Accessed: 08 October 2016) Rfidarena (2016). Benefits of implementing RFID in Supply Chain Management. Retrieved from: https://rfidarena.com/2013/11/14/benefits-of-implementing-rfid-in-supply-chain-management.aspx (Accessed: 10 October 2016) Smallbiztrends (2016). QR codes, Barcodes and RFID: Whats the difference? Retrieved from: https://smallbiztrends.com/2011/02/qr-codes-barcodes-rfid-difference.html (Accessed: 10 October 2016) Tutorial-reports (2016). RFID tags: Advantages and Limitations. Retrieved from: https://www.tutorial-reports.com/wireless/rfid/walmart/tag-advantages.php (Accessed: 12 October 2016) Usanfraonline (2016). RFID technology boosts Walmarts Supply Chain Management. Retrieved from:https://www.usanfranonline.com/resources/supply-chain-management/rfid-technology-boosts-walmarts-supply-chain-management/#.V_e0rOV97IU (Accessed: 12 October 2016)

Radio Frequency Identification Technology Magnetic Strips

Question: Discuss about theRadio Frequency Identification Technology for Magnetic Strips. Answer: Introduction: The purpose of this report is to understand the working of RFID technology. From this report, we can evaluate the use of RFID technology. RFID is an electromagnetic device which uses the radio waves to retrieve the information that is stored on the chips of the device. It can be used in place of the barcodes and magnetic strips. These devices can be determined on the basis of tags or readers. Active and passive are the types of tags used in the RFID technology. RFID is better than the barcodes and QR codes. These reports also include the limitations of RFID technology that can be solved depends on the tags and chips used in the technology. There are so many organizations across the globes which have done the implementation of the technology. Further, these reports also include the uses of RFID technology in the areas like banking, healthcare, supply chain management and much more. Working of RFID Technology: RFID is an electromagnetic device which uses the radio waves to retrieve the information that is stored on the chips of the device. It can be used in place of the barcodes and magnetic strips. These devices can be determined on the basis of tags or readers. Active and passive are the types of tags used in the RFID technology. RFID is much better than the barcodes and QR codes (Fenlon and Bonsor, 2016). Types of Devices: Readers and scanners are types of devices used in the RFID. Readers are using the radio waves to identify the data and can be used according to the need of the individual. Scanners are using the antennas to read all the information on the cards and avoid all the security related problems. TAS is also an important RFID device effective for all the transactions and in time management. It controls all the data and stores all the data at a specific point and protects all the information using a suitable password. Types of RFID: RFID tags are the most important parts of the device which encompasses the complete structure which is basically used to send the data through the antennas and collect the required information. These can be further classified into two parts, Active RFID tags Passive RFID tags Now the above named can be described as follows: Active tags have the internal power source to acquire the information and have the battery to perform the function effectively. The power supplied in these tags is always continuous. These require very less power to get the effective signals from the readers. These have the individual power supply and information can be accessed from the farthest point in a very easy way. Passive tags actually transfer the energy and can be easily gettable through the radio frequency. It can perform the function at any frequency where the information is required to get the data. This does not require the battery source to perform the function. These require the high power to get the effective signals strength to the reader. Business or Technical Problem Solution: The RFID devices are affected by so many problems like data flooding, global standardization, shielding that can affects the performance of the devices as large. These can be easily compared with the barcodes but cannot be used in place of the barcodes. These always have an edge over the barcodes but cannot be used so frequently due to the high cost of the RFID devices and also multiple data cannot be accessed easily by these devices (Roberti, 2011). Comparison of Barcodes and RFID: RFID can access the data from very large distance very easily. These do not require follows the same line of path with respect to the scanner. These also read the information very quickly three times much faster than the barcodes. These have the high safety where the data cannot be accessed without knowing the password as all the information is safely protected. These have the ability to carry extreme data regarding the product quality, transportation history and any programmed data. The data stored in these can be reusable and reassessed at any point of time. Comparison of QR Codes and RFID: RFID devices do not requires the man power to operate and fully automatic to operate. These also do not require the tracking. These can store more information than the QR codes. These are more reliable to use and very efficient. These also do not depend on any orientation (Campbell, 2011). From the above discussion we get that RFID enables to store the data efficiently and at the very effective rate. Limitations of RFID: There are various limitations used in the RFID technology. The technology used is not so perfect due to which so many tags are not working very well. The reading accuracy is still not very good and takes so much of time. The components used during the transmission can really malfunctions when used in the warehouses and for any transmission purposes will requires the technicians. As these are operate by the computers so only technicians can handle RFID technology. These will certainly increases the costs for the expenses of the organizations. Following are the Possible Solutions to Effectively use RFID: The tag data can be secured by using the passwords which can visible only to the owners. Rewriting should not be allowed on the chips as prevents data theft but requires more physical memory to store the data. The frequencies used in the devices should vary on continuous basis so that cant be easily accessed by the hackers. Organization to Implement the RFID Technology: Walmart is the biggest retailer company which is using the RFID technology that improves the companys supply chain management. It first used in the warehouses to find the pallets which are used in the supply chain. Walmart also used it to tag on the all of the garments. These help Walmart to improve its inventory and also make the packing of items very efficiently. In the same way EZ link card technology used in Singapore is the best example of RFID (Azeem and Aljwaheri, 2012). It is the smart card technology used in the public transportation to pay the fare. These also provide concession facility to the students, army persons or senior citizens. These are also used in the schools of Singapore to mark the attendance of the students. These also provide the online services to the individual so that they can see their transaction information (Baum, 2013). Success of RFID in the Market Place: There are so many sectors in which the RFID technology is used. In banking, RFID is used in the between the cheques. It also improves the customer services like providing scanned passbooks. It also used in the courier bag which carries the important documents or certificates of the banks to the different branches. It also track the computers used in the banks to avoid any theft of important data. Above these advantages causes RFID technology success in banking sector (Abr, 2016). In health care sector it is used in the radiology department to tag the x rays and reduce time to evaluate the results. It is also used in control of the infection and alerts the people from the infected person who have come to the hospitals. It also tracks the medicines or drugs that are prescribed by the doctors or physicians. This unique advantage causes RFID success in Health care sector (Baum, 2013). RFID technology success in supply chain management sector (SCM).In SCM sector it is used in the transportation of the inventories in the warehouses. It is also used in the logistics to perform the operations of the company. It also improves the product quality and manages the assets in the supply chain management. Conclusion: From this report it is concluded that RFID technology is one of the advanced and most innovative technology that can be beneficial for both the business and technical solution. These can be the effective tool to restructure the various business problems. But it cannot be very cost effective as compared to the barcodes and QR codes. The pricing factor is the biggest issue faced by the organizations which are implementing the RFID technology. Further, this report also concludes that RFID technology play an important role in the banking, health care and supply chain management sector. Finally, from this report it can be concluded that RFID is good solution for the security check, automatic processing and for the identification of the products during the inventory transmission. References Abr (2016). RFID Banking Applications. Retrieved from: https://www.abr.com/rfid-banking-applications (Accessed: 08 October 2016) Aljawaheri, M. and Azeem, S. (2012) Analysis of implementation of RFID technology in Retail Industry. [Online]. Available at: https://mdh.diva-portal.org/smash/get/diva2:571865/FULLTEXT01.pdf (Accessed: 08 October 2016) Dehkordi, L., Ghorbani, A. and Aliahmadi, A. (2013) Application of RFID Technology in Banking Sector. [Online]. Available at: https://www.irma-international.org/viewtitle/73367/ (Accessed: 08 October 2016) Medcitynews (2016). 5 ways the healthcare industry is implementing RFID technology. Retrieved from: https://medcitynews.com/2013/12/5-ways-hospitals-implementing-rfid-tags-emerging-trend-healthcare (Accessed: 08 October 2016) Rfidarena (2016). Benefits of implementing RFID in Supply Chain Management. Retrieved from: https://rfidarena.com/2013/11/14/benefits-of-implementing-rfid-in-supply-chain-management.aspx (Accessed: 10 October 2016) Smallbiztrends (2016). QR codes, Barcodes and RFID: Whats the difference? Retrieved from: https://smallbiztrends.com/2011/02/qr-codes-barcodes-rfid-difference.html (Accessed: 10 October 2016) Tutorial-reports (2016). RFID tags: Advantages and Limitations. Retrieved from: https://www.tutorial-reports.com/wireless/rfid/walmart/tag-advantages.php (Accessed: 12 October 2016) Usanfraonline (2016). RFID technology boosts Walmarts Supply Chain Management. Retrieved from:https://www.usanfranonline.com/resources/supply-chain-management/rfid-technology-boosts-walmarts-supply-chain-management/#.V_e0rOV97IU (Accessed: 12 October 2016)

Radio Frequency Identification Technology Magnetic Strips

Question: Discuss about theRadio Frequency Identification Technology for Magnetic Strips. Answer: Introduction: The purpose of this report is to understand the working of RFID technology. From this report, we can evaluate the use of RFID technology. RFID is an electromagnetic device which uses the radio waves to retrieve the information that is stored on the chips of the device. It can be used in place of the barcodes and magnetic strips. These devices can be determined on the basis of tags or readers. Active and passive are the types of tags used in the RFID technology. RFID is better than the barcodes and QR codes. These reports also include the limitations of RFID technology that can be solved depends on the tags and chips used in the technology. There are so many organizations across the globes which have done the implementation of the technology. Further, these reports also include the uses of RFID technology in the areas like banking, healthcare, supply chain management and much more. Working of RFID Technology: RFID is an electromagnetic device which uses the radio waves to retrieve the information that is stored on the chips of the device. It can be used in place of the barcodes and magnetic strips. These devices can be determined on the basis of tags or readers. Active and passive are the types of tags used in the RFID technology. RFID is much better than the barcodes and QR codes (Fenlon and Bonsor, 2016). Types of Devices: Readers and scanners are types of devices used in the RFID. Readers are using the radio waves to identify the data and can be used according to the need of the individual. Scanners are using the antennas to read all the information on the cards and avoid all the security related problems. TAS is also an important RFID device effective for all the transactions and in time management. It controls all the data and stores all the data at a specific point and protects all the information using a suitable password. Types of RFID: RFID tags are the most important parts of the device which encompasses the complete structure which is basically used to send the data through the antennas and collect the required information. These can be further classified into two parts, Active RFID tags Passive RFID tags Now the above named can be described as follows: Active tags have the internal power source to acquire the information and have the battery to perform the function effectively. The power supplied in these tags is always continuous. These require very less power to get the effective signals from the readers. These have the individual power supply and information can be accessed from the farthest point in a very easy way. Passive tags actually transfer the energy and can be easily gettable through the radio frequency. It can perform the function at any frequency where the information is required to get the data. This does not require the battery source to perform the function. These require the high power to get the effective signals strength to the reader. Business or Technical Problem Solution: The RFID devices are affected by so many problems like data flooding, global standardization, shielding that can affects the performance of the devices as large. These can be easily compared with the barcodes but cannot be used in place of the barcodes. These always have an edge over the barcodes but cannot be used so frequently due to the high cost of the RFID devices and also multiple data cannot be accessed easily by these devices (Roberti, 2011). Comparison of Barcodes and RFID: RFID can access the data from very large distance very easily. These do not require follows the same line of path with respect to the scanner. These also read the information very quickly three times much faster than the barcodes. These have the high safety where the data cannot be accessed without knowing the password as all the information is safely protected. These have the ability to carry extreme data regarding the product quality, transportation history and any programmed data. The data stored in these can be reusable and reassessed at any point of time. Comparison of QR Codes and RFID: RFID devices do not requires the man power to operate and fully automatic to operate. These also do not require the tracking. These can store more information than the QR codes. These are more reliable to use and very efficient. These also do not depend on any orientation (Campbell, 2011). From the above discussion we get that RFID enables to store the data efficiently and at the very effective rate. Limitations of RFID: There are various limitations used in the RFID technology. The technology used is not so perfect due to which so many tags are not working very well. The reading accuracy is still not very good and takes so much of time. The components used during the transmission can really malfunctions when used in the warehouses and for any transmission purposes will requires the technicians. As these are operate by the computers so only technicians can handle RFID technology. These will certainly increases the costs for the expenses of the organizations. Following are the Possible Solutions to Effectively use RFID: The tag data can be secured by using the passwords which can visible only to the owners. Rewriting should not be allowed on the chips as prevents data theft but requires more physical memory to store the data. The frequencies used in the devices should vary on continuous basis so that cant be easily accessed by the hackers. Organization to Implement the RFID Technology: Walmart is the biggest retailer company which is using the RFID technology that improves the companys supply chain management. It first used in the warehouses to find the pallets which are used in the supply chain. Walmart also used it to tag on the all of the garments. These help Walmart to improve its inventory and also make the packing of items very efficiently. In the same way EZ link card technology used in Singapore is the best example of RFID (Azeem and Aljwaheri, 2012). It is the smart card technology used in the public transportation to pay the fare. These also provide concession facility to the students, army persons or senior citizens. These are also used in the schools of Singapore to mark the attendance of the students. These also provide the online services to the individual so that they can see their transaction information (Baum, 2013). Success of RFID in the Market Place: There are so many sectors in which the RFID technology is used. In banking, RFID is used in the between the cheques. It also improves the customer services like providing scanned passbooks. It also used in the courier bag which carries the important documents or certificates of the banks to the different branches. It also track the computers used in the banks to avoid any theft of important data. Above these advantages causes RFID technology success in banking sector (Abr, 2016). In health care sector it is used in the radiology department to tag the x rays and reduce time to evaluate the results. It is also used in control of the infection and alerts the people from the infected person who have come to the hospitals. It also tracks the medicines or drugs that are prescribed by the doctors or physicians. This unique advantage causes RFID success in Health care sector (Baum, 2013). RFID technology success in supply chain management sector (SCM).In SCM sector it is used in the transportation of the inventories in the warehouses. It is also used in the logistics to perform the operations of the company. It also improves the product quality and manages the assets in the supply chain management. Conclusion: From this report it is concluded that RFID technology is one of the advanced and most innovative technology that can be beneficial for both the business and technical solution. These can be the effective tool to restructure the various business problems. But it cannot be very cost effective as compared to the barcodes and QR codes. The pricing factor is the biggest issue faced by the organizations which are implementing the RFID technology. Further, this report also concludes that RFID technology play an important role in the banking, health care and supply chain management sector. Finally, from this report it can be concluded that RFID is good solution for the security check, automatic processing and for the identification of the products during the inventory transmission. References Abr (2016). RFID Banking Applications. Retrieved from: https://www.abr.com/rfid-banking-applications (Accessed: 08 October 2016) Aljawaheri, M. and Azeem, S. (2012) Analysis of implementation of RFID technology in Retail Industry. [Online]. Available at: https://mdh.diva-portal.org/smash/get/diva2:571865/FULLTEXT01.pdf (Accessed: 08 October 2016) Dehkordi, L., Ghorbani, A. and Aliahmadi, A. (2013) Application of RFID Technology in Banking Sector. [Online]. Available at: https://www.irma-international.org/viewtitle/73367/ (Accessed: 08 October 2016) Medcitynews (2016). 5 ways the healthcare industry is implementing RFID technology. Retrieved from: https://medcitynews.com/2013/12/5-ways-hospitals-implementing-rfid-tags-emerging-trend-healthcare (Accessed: 08 October 2016) Rfidarena (2016). Benefits of implementing RFID in Supply Chain Management. Retrieved from: https://rfidarena.com/2013/11/14/benefits-of-implementing-rfid-in-supply-chain-management.aspx (Accessed: 10 October 2016) Smallbiztrends (2016). QR codes, Barcodes and RFID: Whats the difference? Retrieved from: https://smallbiztrends.com/2011/02/qr-codes-barcodes-rfid-difference.html (Accessed: 10 October 2016) Tutorial-reports (2016). RFID tags: Advantages and Limitations. Retrieved from: https://www.tutorial-reports.com/wireless/rfid/walmart/tag-advantages.php (Accessed: 12 October 2016) Usanfraonline (2016). RFID technology boosts Walmarts Supply Chain Management. Retrieved from:https://www.usanfranonline.com/resources/supply-chain-management/rfid-technology-boosts-walmarts-supply-chain-management/#.V_e0rOV97IU (Accessed: 12 October 2016)

Short Commentary on Othello Act 4 scene 1 lines 1-46 Essay Example

Short Commentary on Othello Act 4 scene 1 lines 1-46 Paper The opening scene of Act 4 in Othello succeeds one in which Othello begins to confront Desdemona about Cassio via the loss of her handkerchief. Bewildered by her husbands strange new violent and jealous behaviour, Desdemona, unknowingly, tries even harder to help Cassio. She continually implores that Othello gives him back his position as officer, if just in order to remind her husband of his esteemed position among the society, and in general, of his own sense of honour and morality that she, as his wife, had always seen in and respected of him. Act 4 Scene 1 opens up in media-res of a conversation taking place between Iago and Othello. This scene chiefly introduces to the audience Iago as having gained full control, as we see Othello now to be the one unconsciously repeating after him. Through the use of intimation, imagery and the theme of appearance vs. reality, the audience is convinced of Iagos success and Othellos deterioration.   In this scene, the overarching theme of appearance vs. reality is an implied but a recurrent and significant one. Through Iagos character, Shakespeare analogizes materialistic/physical things to the main values explored in the play, successfully conveying to the audience the importance of both, but on a deeper level, how Iago has the ability both to hinder and manipulate them in his acts of double knavery. The handkerchief Othello gives to Desdemona, for example, embodies his love and trust for her, but more deeply his honour in her having accepted him, the moor, the outcast. We will write a custom essay sample on Short Commentary on Othello Act 4 scene 1 lines 1-46 specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Short Commentary on Othello Act 4 scene 1 lines 1-46 specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Short Commentary on Othello Act 4 scene 1 lines 1-46 specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Thus, the loss of the handkerchief grew to become synonymous with the loss of its value, as is evident from Othellos change in narrative form, as it goes from a form of verse to prose. In addition, Othello says, in line 35 on page 153, Handkerchiefconfessionshandkerchief! To confess and be hanged for this labour. First to be hanged and then to confess. in prose form, and Shakespeares use of it accommodates Othellos use of chiasmus in his speech. Ironically, where chiasmus is used typically as a device to articulate balance or order within a text, the use of it in Othello marks precisely the opposite. Through this Shakespeare conveys Othellos convoluted state of mind both mentally and emotionally, and therefore, Iagos success in his motivations. Furthermore, in pairing both the physical and non-physical things, Iago is also able to draw contrasts between them, as, unlike Desdemonas handkerchief, her honour is an essence thats not seen, thus insinuating her deceit to Othello. Likewise, the reverberation of Iagos use of the word poison throughout several acts reflects his own duplicity, almost as if he chose to name it as such. Poison works slowly but effectively the same way Iagos deception worked on Othello. However, on a deeper level, it also marks Iagos character development as his successes continually accelerate more of his schemes and plans, while at the same time weakening Othello. However, it is the analogy between and a value and a sensual physical action, in an unauthorized kiss in line 3, that epitomizes and conclusively portrays Iagos complete manipulation of Othello, that by combining values of reputation and authority with love and emotion, Othellos weaknesses are used in Iagos power, leaving Othello to seemingly self-destruct. In conclusion, it is Shakespeares use of language and his successful implicit portrayal of themes through characters that allows his audience to unwrap themselves not only the true nature of the relationships between the characters, but also the complementing and contrasting values and ideals that inevitably exist amongst them.

Definition and Examples of Stative Verbs

Definition and Examples of Stative Verbs In English grammar, a stative verb is a  verb used primarily to describe a state of being  (I am) or situation (I have). Its how something is, feels, or appears. These verbs dont show physical action (I run) or processes (It prints). Stative verbs can describe a mental or emotional state of being (I doubt) as well as a physical state (Kilroy was here). The situations illustrated by state verbs are unchanging while they last and can continue for a long or indefinite time period. Key Takeaways: Stative Verbs Stative verbs are not action or dynamic verbs.  Stative verbs describe how something is or seems or a mental process.Revise them out of your writing to increase imagery and details in a passage. Common examples include be, have, like, seem, prefer, understand,  belong, doubt, hate,  and  know, such as in the saying, We  are  what we  believe  we  are. These types of words are also known as  being verbs (especially in the case of be, am, is, are, was, and were), or  static verbs.  Contrast them with  dynamic verbs, which show action. Types of Stative Verbs Four types of stative verbs include: senses, emotion, being, and possession. Theres no one right way to classify them, of course, and some words can fit in multiple categories, depending on the context of their usage. Geoffrey Leach and colleagues group the four types this way: (a) Perception and sensation (e.g.  see, hear, smell, hurt, taste)...(b) Cognition, emotion, attitude (e.g.  think, feel, forget, long, remember)...(c) Having and being (e.g.  be, have, have to, cost, require)...(d) Stance (e.g.  sit, stand, lie, live, face) (Geoffrey Leech, Marianne Hundt, Christian Mair, and Nicholas Smith, Change in Contemporary English: A Grammatical Study. Cambridge University Press, 2012) Sensing Verbs Senses and perception verbs include data coming into your five senses: SeeHearSmellTasteSeemSoundLookSense Emotion and Thought Verbs Emotion and thought verbs include: LoveHateAdoreLikeDespiseDoubtFeelBelieveForgetRememberLongAgree/disagreeEnjoyNeedThinkRecognizePreferUnderstandSuspectAppear Possession Verbs Possession verbs include: HaveBelongIncludeOwnWant Being/Qualities Verbs Verbs that describe states of  being include: Be/Are/IsWeighContainInvolveContainConsist Writing Advice: Revise Them Out Some writing advice will tell you never to use to be verbs, but sometimes theyre unavoidable. Of course, if you can revise a paragraph that has a bunch of lifeless verbs into one where theres more action, thats typically the way to go, as it makes your writing more dynamic and sensory for the reader.   For example, look at the sentence, His room was a mess. This description could mean a lot of things to different people, such as a neat freak vs. a clutter bug. But if you revise to include sensory imagery and more description, youll have a much fuller experience for the reader and less ambiguity. Revised description: Piles of dirty clothes rose from the floor, books and papers covered the desk, and trash overflowed the wastebasket. Grammar: To Be but Not to Being Though stative verbs can be in the present, past, or future tenses, theyre not usually in motion. That is, stative verbs usually dont occur in the progressive  form (an -ing verb form paired with a helper, such as in are trying; you wouldnt say, for example, I am having a pencil.)   Of course, our malleable English language is made up of exceptions to the rules. Susan J. Behrens, in Grammar: A Pocket Guide, notes, [T]here is some advertising that plays with stative verbs. The McDonalds slogan Im loving it uses a stative verb in the present progressive form (Routledge, 2010). These types of usages are becoming more common, denoting conditions that are temporary, such as in, Youre looking awesome tonight. Some argue that you cant use them in the imperative mood (the command form, such as in the sentence Come with me), but there are plenty of exceptions here, too, because even though the contexts where you use them in this way would be pretty narrow, they still exist. You could give someone an item and say, Have it. You could plead with someone, Love me, or make a person bristle by forcefully imploring, Understand this... Exceptions: Both Stative and Dynamic English also has plenty of gray areas, where a word isnt always only in one or the other category- sometimes words are stative and sometimes active. As with so many things in English, it depends on context. Sylvia Chalker and Tom McArthur explained, It is generally more useful to talk of stative and dynamic meaning and usage  [rather than types alone]...Some verbs belong to both categories but with distinct meanings, as with have in She has red hair  [stative] and She is having dinner [active] (The Oxford Companion to the English Language. Oxford University Press, 1992). Another example could be with the word feel. Someone can feel sad (a state of being), and a person can also physically feel a texture (an action). They can also  tell others to check it out as well: Feel how soft!   Or even think can be in both categories, even though it doesnt seem like a very dynamic process. Compare the usage of  I think thats really lousy with the famous scene in Back to the Future when Biff comes up to George in the cafe and commands him, Think, McFly! Think, while knocking on his head.

Surveillance of literature Essay Example | Topics and Well Written Essays - 750 words

Surveillance of literature - Essay Example These imbalances are identifiable in tenses and temporal orientation. The imbalance has been brought about by constant development of new technologies, which have served to displace historical literature analysis, and introduced new ways of literature analysis. This has caused tracing the historical development of the social environment a big challenge, which can only be overcome through learning the history of surveillance, notably the change from the pre-computerized duration to the computerized age of post modernity (Genosko & Thompson, 2006 p123). Therefore, this article presents two major issues, which are analyzed from their traditional perspective to their post-modernity nature. The two major concepts are: Temporal disunity This is a major concept presented by the article, where a disparity between the traditional concepts of time and the present concepts are identified. In the post modernity era, the concept of time has become more and more vivid, especially as it relates to the present and real time definition (Genosko & Thompson, 2006 p129). There is a thin line between the present and the real-time in the post-computer era, as compared to the pre-computer era, where the sequence of activities was traceable, giving a clear difference between what was happening presently and what was happening in real-time (Mehlbaum, 2011 p29).... However, this has changed in the post modernity era, where information is generated from the computer, where it has been stored, losing the temporal essence of the literature (Hedgecock, 2008 p63). This is because, although the information could be recorded with details such as the date and the time a transaction occurred, it is not possible to define the actual behavior of the individual at the time of the occurrence of that event (Genosko & Thompson, 2006 p130). Thus, the introduction of ICT has changed surveillance of literature from an initial form where it was visible, to the post modern form where the event remains known, but invisible. The post modernity surveillance of literature is beneficial since it has simplified and automated the process, making it possible to easily record and retrieve information on any given subject, whenever such an action is deemed necessary. However, it has made the process of recreating meaning both hard and uncertain (Lyon, 2007 p209). This has o ccurred because, while the pre-computer era allowed for physical observation of literature and the consequent construction of meaning, based on the observable behavior, the case is different for the post modernity era. The transformation of the temporal horizon by the ICT in the post modernity era has eliminated the chances of criticizing past events, since the visible aspect of the literature is nonexistent. Additionally, the transformation of the temporal horizon has made it difficult for the interpretation of the history of past events to occur (Genosko & Thompson, 2006 p131). The emphasis on the concept of real-time by the post modernity era has resulted to the convergence of both the past and the future in duration-less platform, where it is no longer

Gun Control Research Paper Example | Topics and Well Written Essays - 1000 words - 2

Gun Control - Research Paper Example Thesis statement: The research work on gun control proves that the possession of semi automatics by average people must be prohibited because military firearms must not be used by civilians, and uncontrolled possession of firearms ultimately leads to violence, injuries, and increase in mortality rate. Background information In the modern world, arms industry controls the production and supply of weapons in international level. In addition, civilian ownership and possession of weapons is interconnected with the growth and development of arms industry in global level. At the same time, development of arms industry indirectly influences the illegal trade and possession of weapons. During the Civil War era, the African American slaves were not allowed to own weapons, especially guns. So, one can see that gun control in America is deeply rooted in the socio-political scenario. Kristin A. Goss states that, â€Å"The image of America as a gun culture is also at odds with attitudes toward g un ownership† (6). But the freedom from slavery was not helpful for the African Americans to gain the freedom to possess weapons for self-defense. In 18th century, the arms industry began to influence the national politics and most states in America began to provide importance to the revenue from arms industry. So, the civilians began to consider the possession of arms as their right. Besides, legal sanction to purchase and possess of weapons was equally important to the states and the arms industry. Now, the ownership of weapons is a burning issue in the society because the same leads to a number of legal and moral problems. So, one can easily identify the fact that lobbying is an important factor that prevents the government from taking apt decision on gun control. Gun control Acts/laws in U.S. The most important gun control Acts/laws in the U.S. include: the National Firearms Act (1934), the Omnibus Crime Control and Safe Streets Act of 1968, the Gun Control Act of 1968, th e Brady Handgun Violence Prevention Act (1993) and the Protection of Lawful Commerce in Arms Act (2005). The National Firearms Act (1934) deals with the taxation on the production and supply of firearms in the U.S. Geraldine Woods states that, â€Å"Buyers, who also paid a high tax, were to be fingerprinted and investigated before the purchase could be completed† (33). One can see that this Act aims to control the illegal production and supply of firearms. The Omnibus Crime Control and Safe Streets Act of 1968, deals with the supply and possession of weapons in the U.S. Besides, this Act aimed to control the production and possession of weapons in the U.S. The Gun Control Act of 1968 deals with the control on firearms industry and those who possess weapons. One can see that this Act aims to control illegal transportation of weapons in the U.S. The Brady Handgun Violence Prevention Act (1993) aims to control the uncontrolled purchasing of weapons by the civilians in U.S. Larry J. Siegel states that, â€Å"The Brady Handgun Violence Prevention Act of 1993, amending the Gun Control Act of 1968, imposed a waiting period of five days before a licensed importer, manufacturer, or dealer may sell, deliver, or transfer a handgun to an unlicensed individual† (145). To be specific, this Act authorizes the authorities to collect information on those who decide to own weapons and to take apt decisions on the same. The

General Economic Indices for the Power Tool Market Essay Example for Free

General Economic Indices for the Power Tool Market Essay In assessing the power tool industries, it can be found that there are several general economic indices which have are important in assessing the viability of the industry. There are four of these which could be assessed for the purpose of the Able Corporation as they pursue their goals with their products. These four general economic indices include housing starts, expenditures for residential construction, expenditures for commercial construction, and expenditures for home repairs and improvement. First, the housing start statistics which have become relevant to the industry â€Å"represent the beginning of the construction of new privately owned single-family homes, townhouses, and multifamily apartment buildings† (Frumkin, 2005, p. 132). Moreover, it excludes infrastructures for housing which fall under mobile homes, group quarters, public housing properties, renovations made to existing houses, and converted housing from non-residential to residential housing (Frumkin, 2005). From the historical data presented from the US Census Bureau, there is an erratic trend that can be seen from the year 2004 to 2008. However, it is apparent that there is a continuous decrease from the year 2005 up to the 2008 leaving the year 2004 as the only exception. The respective values for each year are 1,955,800 for the year 2004; 2,068,300 for the year 2005; 1,800,900 for the year 2006; 1,355,000 for the year 2007; and 905,500 for the year 2008 (â€Å"New Privately Owned,† n. d. ). From the trend shown, it is made apparent that the housing units which have been started are becoming lower every year from the US data. Second, there are also relevant data which are made available for the expenditures which are placed for residential repairs and improvement. This type of data shows the amount of money that has been used for the purpose of improving the residential places for purposes of repairs and improvement. For the year 2003, the data shows that $179,700,000,000 has been spent on the first quarter, $173,200,000,000 has been spent on the second quarter, $187,400,000 has been spent on the third quarter, and $166,700,000,000 has been spent on the fourth quarter (US Census Bureau News, 2008). On the other hand, there are costs of $198,900,000,000 for the first quarter, $192,600,000,000 for the second quarter, $202,100,000,000 for the third quarter, and $200,500,000,000 for the fourth quarter (US Census Bureau News, 2008). For the year 2005, the respective value for the first to fourth quarters are $213,600,000,000 $192,800,000,000, $220,900,000,000 and $235,500,000,000 (US Census Bureau News, 2008). For the year 2006, the values for the respective four quarters are $232,200,000,000, $225,000,000,000, $231,000,000,000, and $226,000,000,000 (US Census Bureau News, 2008). As for the year 2007, the value for the first to the fourth quarter is $230,900,000,000, $227,700,000,000, $213,200,000,000, and $236,600,000,000 (US Census Bureau News, 2008). From these values, it is shown that the expenditures for each quarter and across the years are increasing such that there has been more cost spent for this on the latest years of the historical data. Third, the report of the US Census Bureau also shows that there are also expenditures for residential construction which can be studied from the year 2003 to 2007. For the year 2003, the total expenditure is $705,276,000,000. The succeeding values are: $803,305,000,000 for 2004, $897,989,000,000 for 2005, $937,047,000,000 for the year 2006, and $875,010,000,000 for the year 2007 (â€Å"Construction and housing,† 2009). While the trend shows that here is a constant increase from the year 2003 to the year 2006, there is a sudden plunge for 2007 which can be accounted to several economic factors that prohibit the construction of new residential infrastructures. Fourth, there is also an economic index available for expenditures on nonresidential units, which is also taken from the US Census Bureau. From the year 2003 to 2007, the respective values are $229,335,000,000, $238,478,000,000, $256,644,000,000, $295,715,000,000, and $349,566,000,000 (â€Å"Construction and housing,† 2009). From these data, it can be observed that there is a continuous increase in the amount spent for the purpose of construction nonresidential units. In relation to the power tool market, these economic general indices are considered to be important because of the role it plays in terms of the demand for power tools which are required for construction. The housing start data would dictate how many new power tools may be required together with the amount of expenditures that are seen to be used for improvements and construction of new infrastructures. The fact that power tools are considered to be a necessity for the construction and repair of housing and nonresidential units relates this industry to the construction of housing and nonresidential ones. During cases where there are disparities, it is important to note that these general economic indices will be of great help only when accuracy is present. However, when there are cases where it is difficult to see which of the current findings are accurate, there should be information from other related economic factors that come from the government which could be a reliable source of data. Thus, it can be seen that there are several factors which affect the power tool market considering the economic relations it has with the construction industry. There are several ways through which the economic forecasts for the power tool industry can be obtained in relation to the construction data. References Frumkin, N. (2005). Guide to economic indicators (4th Ed. ). Armonk, New York: M. E. Sharpe. Newly Privately Owned Housing Units Started. (n. d. ). Retrieved April 23, 2009, from http://www. census. gov/const/startsan. pdf. Section 20: Construction and housing. (2009). Retrieved April 23, 2009, from http://www. census. gov/prod/2008pubs/09statab/construct. pdf. US Census Bureau News. (2008). Expenditures for improvements and repairs of residential properties estimated at $226. 4 Billion in 2007. Retrieved April 23, 2009, from http://www. census. gov/const/c50_curr. pdf.

The Continental Congress :: History

The Continental Congress The Continental Congress met in one of the most conservative of the seaport towns from which the revolutionary movement stemmed. Philadelphia patriots complained that there was more Toryism in Pennsylvania than in all the colonies combined; certainly the Quakers who dominated the province were more concerned in putting down radicalism at home than resisting tyranny from abroad. The character of the delegates who assembled in Philadelphia in September 1774 was likewise a good augury to the conservatives. The Continental Congress was composed of "the ablest and wealthiest men in America"; Chatham pronounced it to be "the most honourable Assembly of Statesmen since those of the ancient Greeks and Romans, in the most virtuous Times". John Adams calculated that they were "one third Tories, another Whigs, and the rest mongrels"; and he found "Trimmers & Timeservers" upon every side. Fifth columnism was at work, as the patriots soon learned; despite the best efforts of Congress to preserve secrecy, the British government was informed of all its proceedings (Stephen Sayre to Samuel Adams). The work of the Continental Congress soon demonstrated that the American aristocracy was divided against itself and that this division worked in favor of the triumph of radicalism. In May 1775, Congress resolved that "these colonies be immediately put into a state of defense"; the Massachusetts militia was taken over by Congress; an army of twenty thousand men was ordered to be raised; and George Washington was appointed to command. Congress directed that paper money be printed and in July 1775 Benjamin Franklin drew up "Articles of Confederation and Perpetual Union," which, although too bold to be entered upon the journals of Congress, were openly discussed by the members. The liberties enjoyed by the colonists prior to 1763, which before Lexington seemed fully ample for American prosperity and happiness, now appeared to many Americans little better than slavery. "Good God," exclaimed a Virginian, "were we not abject slaves (in 1763)? We wanted but the name. . . . It was not till 1763 that we were openly insulted, and treated as slaves" (Virginia Gazette, Purdie) By returning to 1763 fundamental grievances would be untouched: American trade and manufactures would be cramped by British restrictions; colonial laws would have to be approved by the British government; and Americans would "always be peeled and pillaged" for the benefit of English pensioners and courtiers. Moreover, the sacrifices already made for American liberty would have been in vain if such a poor palliative were accepted as the terms of peace (Principles and Acts of the Revolution).

Developing Brand Positioning Strategy for Canadian Club

Developing Brand Positioning Strategy for Canadian Club Whiskey [pic] Developing branding strategy for Canadian Club A. Assess and fully critique the success of Canadian Club’s repositioning strategies used in the case. Use brand theories and concepts to evaluate the company’s branding strategies listed in the case. According to Keller(1993) the effective brand positioning gives a brand a competitive advantage or â€Å"unique selling proposition† that determines a reason why consumers are buying this product or service (Keller, 1993).Similarly, Kay (2004) argues that brand’s strength depends on its successful positioning within consumers’ mind. Furthermore, it is claimed that strong brands should possess â€Å"difference† and â€Å"consistency†, however the difference should be meaningful for consumers. In the case of Canadian Club whisky it aimed to differentiate its quality and uniqueness through exciting advertising campaigns such a s â€Å"Adventure Series†, â€Å"Hide A Case†, â€Å"CC Find-A-Case Challenge† or â€Å"Damn Right Your Dad Drank It†. Also, Keller (1993) claims that brand knowledge consists of brand awareness and perceived brand image among consumers.Brand image is further divided into favourability, strength and uniqueness of brand associations. Therefore, in the case of Canadian Club a brand image is conveyed through unique and distinctive experiences that consumers associate with a brand. For example, introduction of â€Å"Adventure Series† advertising campaign in 1920s aimed to increase CC’s global sales whilst showcasing print ads of travellers going to remote locations all over the world and performing brave actions. After that they were relaxing with a glass of CC.As a result a brand’s image is distinctive from the category as it appeals to its target audience as a unique and exclusive drink associated with adventures. Also, it benefits cons umer experientially. In addition, Keller (1993) claims that developing a brand equity requires four value stages: marketing program investment, customer mind-set, market performance and shareholder value (Keller, 1993). Furthermore, marketing program should be clear, relevant, distinctive and consistent throughout all the marketing communications.For example, CC introduced â€Å"Hide-A-Case† campaign in 1967 which aimed to challenge drinkers to search for bottles of Canadian Club kept hidden at remote locations all over the world. CC cases were hidden in places such as the Swiss Alps (Switzerland), Mt. Kilimanjaro (Tanzania), Angel Falls (Venezuela) etc. Therefore, the campaign was interactive and engaging which is another distinctiveness for the category. Also, the campaign was communicated through the hints of where to find CC cases published in magazine ads or sport pages in daily newspapers.Therefore, it was relevant for targeted audience and consistent throughout all the communications. Other campaigns involved â€Å"CC Find-A-Case Challenge†(1981) and â€Å"Find A Case Challenge†(2004) which were similar to earlier launched â€Å"Hide-A-Case† campaign, however CC cases were hidden in locations such as in Death Valley in California, on top of a skyscraper in New York City, etc. Also, the campaign involved a form of contest where teams were participating in 7 different fun-filled events or games assessing their physical and mental skills like CC Poker Run, Roll the Barrel, CC Hockey Challenge etc.The winning team was awarded of US 10000. Hence, all these campaigns were interactive, engaging and communicating brand’s uniqueness and exclusivity to the target audience. However, due to failure to address declining sales in 1990s the company had to develop new repositioning strategy for a brand. Therefore, they launched â€Å"Damn Right Your Dad Drank It† campaign aiming to expand their target audience into young male d rinkers. The campaign was based on nostalgia branding concept. According to Kay (2006) reviving brands is a viable strategy.Furthermore, it is claimed that retro branding or nostalgia branding is where perception towards brand depends upon consumers’ nostalgic leanings can be a powerful management option (Kay, 2006). Similarly, Kessous and Roux (2002) argue that nostalgia can be used to reposition company’s product in the market and differentiate it through creating emotional appeals to the consumers of their past experiences (Kessous, 2002). Therefore, nostalgia is defined as a preference towards objects (people, places or things) which were common when one was younger.The nostalgia can be further classified into â€Å"first-time nostalgia† and â€Å"long-standing nostalgia†. However, nostalgia branding is usually used within confectionary or sweets market which is why pursuing this type of strategy for Canadian Club whisky was criticised as being risky. Furthermore, whisky category itself is viewed as drinks for mature and old consumers and there was a threat to strengthen this image even more whilst using nostalgia branding. However, the campaign succeeded as it was relevant to the target audience (young males) and consistent to its brand image as it provoked masculinity and stylishness.Also, it was consistent through all the marketing communications such as billboards, point-of-sale items, radio advertising, out-of-home advertising, in-market events, and experiential elements. In addition it was distinctive to the usual category’s advertising campaigns that usually consisted of stereotyped â€Å"sex sells† ads playing on hot chicks and smoking’ bods or â€Å"James Bond† appeal. Finally, the brand’s image and values were clearly communicated through the campaign. Therefore, nostalgia branding enabled company to reposition itself from being an exclusive and sophisticated drink into more of a mass market product.Finally, Shamma (2011) claims that total brand equity consists of product and corporate brand equity which depends on company’s market, social and financial performance. Furthermore, there is a positive relationship between company’s corporate brand and socially responsible marketing and total brand equity (Shamma, 2011). Similarly, Grace and King (2011) talks about employee brand equity, which is the result of positive and productive employee brand-related behaviour and is strongly linked with brand’s strength (Grace and King, 2011).In contrast, Kay (2004) argues that corporate branding differs from product and service branding as it is aimed at different target audiences. For instance, corporate branding usually targets company’s shareholders and employees whereas product and service branding is focused on consumers who are not really interested in corporate brand identity (Kay, 2004). However, it is also claimed that some companies, esp ecially those that started as niche businesses that appealed to small segments of socially conscious customers succeeded in creating strong and distinctive corporate brands.Referring to CC and Jim Beam corporation consumers are not that concerned about company’s overall image, however introduction of corporate social responsibility and socially responsible marketing could enhance employees’ satisfaction and therefore employee brand equity. B. You have assumed the role of, Brand Manager for Canadian Club. Develop a brand positioning plan to strengthen the Canadian Club brand for the next three years (2014-2017). Suggest a variety of branding strategies that are appropriate for the brand’s identity and target market.Use current research about the brand and the whiskey industry prior to answering this part of the assignment. Use theory to justify your arguments! Canadian Club whiskey belongs to UK spirits market which was estimated to be worth ? 11. 09 bn. at curre nt prices in 2011 (Keynote, 2012). The UK spirits and liquors market is expected to grow by 16. 4% reaching a value of ? 13. 42bn in 2016. Thus, there is an opportunity for Canadian Club to further increase and strengthen its share of market. Canadian Club whiskey is a prestigious brand owned by Beam Global Spirits & Wine Corporation which is US-based company.It also owns brands such as Jim Beam, Courvoisier and Tequila Sauza. Since 1920s Canadian Club differentiated itself as a high quality, exclusive whisky offering experiential experience for its drinkers. Its current target market is those from legal drinking age to 34, however company is looking forward to strengthen its appeal among younger consumers in order to capture their life-time loyalty (Twiss, 2012). Referring to its main competitors the direct competitors are Diageo’s Johnnie Walker scotch whiskey and Jack Daniels â€Å"Tennessee Whiskey†.Diageo is a leading distiller which currently owns more than 35% o f the spirits and liquors market globally and is expanding to emergent markets such as India and Asia (BBC, 2013). It also owns brands such as Smirnoff Vodka and Gordon’s Gin. Furthermore, Scotch whiskey is the leader of whiskey category in UK and worldwide and its exports were worth ? 4. 23bn in 2011 (BBC, 2013). However, there is an increasing trend among younger consumers to choose vodka and other â€Å"white† spirits to mix them in their cocktails.Therefore, in order to sustain and increase its market share Canadian Club needs to tackle competition arousing not only from â€Å"dark† spirits but also from â€Å"white† spirits such as vodka, rum, gin etc. Referring to category’s recent adverts Johnnie Walker Scotch whisky (Diageo) launched a new global advertising campaign in September 2012 entitled â€Å"Where Flavour is a King†. The campaign uses facebook application to educate users about different flavours that make up each Johnnie Wal ker label (MarketingWeek, 2012).Meanwhile, Jack Daniels â€Å"Tennessee Whiskey† has recently introduced their â€Å"Legend† campaign where it is positioned as a whiskey of â€Å"Rock & Roll† era (International Business Times, 2013). On the other hand, Canadian Club recently introduced its â€Å"Beer fairies† campaign in Australia featuring unattractive beer drinker possessing all the negative traits associated with beer drinking. The campaign seeks to position CC as a refreshing alternative through the use of parody and provocative advertising (Campaign Brief, 2012).Furthermore, it introduced â€Å"Join the Club† campaign where company’s CEO is represented as a brand ambassador and is sharing his â€Å"Whiskey wisdoms† with consumers about masculinity and manhood. It is evident that several classic liquor companies have been recently using manly images in order to appeal to growing macho men population. For instance, John Jameson and its campaign â€Å"legend of John Jameson† with images of its founder arm-wrestling or Canadian Wiser’s whiskey and its â€Å"Wiserhood† campaign featuring a â€Å"society of uncompromising men† who applaud any man who resists an occasion that threatens his manhood (Krashinsky, 2012).Also, many of spirits and liquor companies are incorporating social media when creating a branding strategy in order to target younger and more affluent audience. For instance, Canadian Club whiskey fans are encouraged to share their â€Å"Whiskey Wisdoms† on facebook in order to get an access to exclusive content, invitations to local events and wisdom (Lukovitz, 2012,). Similarly, Smirnoff promoted its Vodka Ice drink through social media whilst encouraging fans to participate in a drinking game and share experiences and photos on facebook page.According to Avery and Fournier (2011) open source branding is a new concept in marketing where a â€Å"brand is embedded in a cultural conversation such that consumers gain an equal, if not greater, say than marketers in what the brand looks like and how it behaves† (Fournier, 2011, pp. 194). It is enabled through social media technologies such as blogging, video sharing, social bookmarking, social networking, and community platforms (Fournier, 2011).Furthermore, it is evident that engaging with the â€Å"right† individuals through social media platforms can help to promote word-of-mouth for a brand, spread brand knowledge, generate sales and increase return on investment (Kumar, 2012). However, since the marketers do not have so much control on the overall brand’s image in open source branding social media can also have a negative impact on brand’s equity.Therefore, it is claimed that when incorporating social media in their marketing activities companies should take into consideration four powerful and challenging Web-enabled themes: The Age of the Social Collective, The A ge of Transparency, The Age of Criticism, and The Age of Parody (Fournier, 2011). Referring to social collectiveness it is evident that online communities provide an opportunity for in-depth discussion of shared interests among consumers, therefore strengthening group bonds. Also, some of the companies developed their business models based on social collectiveness concept.For instance, Groupon offers a variety of daily deals for restaurants, spas, massages and other activities for its members but offers are valid only if enough people sign up to receive them (Fournier, 2011). The Age of Transparency and The Age of Criticism claim that due to significant technology changes the news and opinions about particular brand spread very fast and can have a significant impact on brand equity (Fournier, 2011). For instance, due to transparency BP recently experienced a fiasco with its leaking Deepwater Horizon oil rig.The news had a significant impact on negative brand’s reputation as B P was pursuing an image of the environmentally-friendly petroleum company and was developing activities to strengthen this image. Similarly, there is a power of disappointed company’s internal employees revealing market’s and firm’s secrets to a wider public that can damage company’s image. Criticism enabled through social media technologies can also have a great impact on company’s brand equity even if a small number of consumers is complaining. For instance, when introduced its new product formulation called Dry Max,Pampers had to deal with a negative impact arousing from consumers who claimed that a product caused diaper rash and was not suitable for consumers. Finally, The Age of Parody refers to online users’ view of social media being a pastime or a source of entertainment. Therefore, it is not surprising that many companies are trying to grab consumers’ attention through creating funny and interactive campaigns that go viral. H owever, the difficulty is to evaluate the impact and reach of these campaigns. Another recent trend in social media applications is mobile marketing and mobile social media.With increasingly powerful mobile devices, many social media applications have gone mobile in order to reach customer instantly without any time or location limitations (Kaplan, 2012). Thus, mobile marketing is defined as â€Å"any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device† (Kaplan, 2012, pp. 130). In contrast, mobile social media is defined as a â€Å"group of mobile marketing applications that allow the creation and exchange of user-generated content† (Kaplan, 2012, pp. 31). It is also claimed that mobile social media applications can be classified according to users’ time and location sensitivity. For example, quick-timers involve transfer of traditional social media applications to mobile devices to increase immediacy such as posting Twitter messages or Facebook status updates. In contrast, space-timers involve exchange of messages with relevance for one specific location at one specific point-in time, for example Facebook places, Foursquare and Gowalla.Space-timers are the most sophisticated form of mobile social marketing applications as user’s participation does not primarily depend on user’s monetary motivation. According to the theory the increasing willingness to check in certain locations through Foursquare can be explained through self-presentation and self-disclosure concepts, and impulsiveness theory which claims that individuals often struggle between displaying long-term control and giving into short-term temptations (Kaplan, 2012).Therefore, lots of companies are collaborating with Foursquare to promote their sales and discounts, develop relationships and loyalty programs. Furthermore, it is estimated that by 2020 a mobile device will be the primary Internet connection tool for most people in the world (Kaplan, 2010). However, when integrating mobile social marketing applications companies should also make sure that it is integrated into the lives of consumers, offered activities or promotions are individualized according to each user’s preferences and interests and users are involved through engaging in conversations.Otherwise, it can become intrusive, annoying and threaten personal privacy. Nevertheless, mobile marketing provides high rate of personalisation, interactivity, low cost of reaching large audience at the right time at the right place, immediate, one-to-one communication, does not depend on time and space etc. Hence, followed the benefits of increased brand awareness and sales through social media and mobile social marketing applications here are proposed brand positioning strategies for Canadian Club 2014-201 Strategy OneFirstly, a new brand positioning campaign called â€Å"Canadian Club-Unexceptional Qua lity† will be launched in September 2014. A campaign will focus on promoting major brand’s assets quality and exclusivity in order to capture wider audience. The main company’s strategy will be to use facebook application to educate users of brand’s quality and suitability for various occasions in order to increase the usage. It will involve posts of various taglines such as â€Å"There’s no better way to impress a woman than†¦ Canadian Club-Unexceptional Quality† or â€Å"To be well groomed is an exception†¦Canadian Club is Unexceptional! † in order to strengthen marketing communications message. The campaign is also going to encourage users to post and share photos of various occasions when CC can be consumed. This way brand tries to engage with audience whilst suggesting that CC is not only old men drink and can be consumed during various occasions. Additionally, in order to boost users’ confidence and strengthen th e relation between brand’s image and quality the campaign will provide tips on their facebook page for exclusive Canadian Club consumers of how to best dress up when drinking Canadian Club.These tips will only be accessed if users liked a page. This campaign’s aim is to engage users in open and active conversations about the brand and its quality, as well as increase awareness. The campaign will be supported by billboards, radio and youtube videos. Strategy Two Secondly, since company aims to target younger audience in order to capture their life-time loyalty the use of mobile social marketing is essential. Therefore, it is suggested to develop a mobile application that either engages, interacts or benefits consumer.Furthermore, many of the companies nowadays collaborates with mobile social media applications such as Foursquare in order to generate users’ word-of-mouth, facilitate sales promotions and discounts or develop relationships through loyalty programs. Hence, Canadian Club will use foursquare website to promote brand’s image and increase sales. Therefore, users will be encouraged to check-in at five high class luxurious bars, restaurants or hotels listed on Canadian Club’s foursquare web page in order to get a 40% discount for a suit for upcoming occasion from a local high quality retailer.The check-ins should be followed by user’s comment about Canadian Club’s exceptional quality and shared on facebook with his friends. The number of discounts will be limited and the promotion campaign will run until all the discounts will be given away. Users will be updated of the remaining promotions on Canadian Club’s facebook page and personally reminded how many more locations they need to check-in if entered a competition. The campaign firstly will be tested in US and then adopted in emerging markets such as India, China, Russia. Some adjustments will be made if needed to adapt to local market. Conclusion sFor decades Canadian Club whiskey was known for its exclusivity and unexceptional quality. A brand always tried to differentiate itself from competitors whilst launching various interactive and exciting advertising campaigns that were unusual and innovative for the category. Therefore, when suggesting different brand positioning strategies for 2014-2017 Canadian Club should remain enforcing its distinctive image and promoting high quality in the market. Hence, a number of social media and mobile social marketing strategies were suggested in order to capture younger users’ attention and build life-time loyalty towards the brand.For instance, the use of facebook application to educate users about Canadian Club’s high quality and suitability for various occasions is suggested, which will increase brand’s awareness whilst engaging in users’ conversations and encouraging them to share comments and photos. Also, due to increasing number of mobile applicationsà ¢â‚¬â„¢ users and forecasts of mobile phone becoming as a primary internet connection tool marketers should pay a great attention into mobile social media marketing when developing a brand positioning plan.Therefore, a Canadian Club’s collaboration with Foursquare website was advised in order to grab consumers’ attention, spread word-of-mouth and increase sales whilst asking users to check in at 5 high class listed locations to get a 20% discount for a high quality suit from a local retailer. Overall, both of these strategies will allow Canadian Club to position itself as high quality and suitable for various occasions drink among younger consumers and will help to achieve a competitive advantage through the use of mobile social marketing. References E-jounals: Fournier, S. , 2011.The uninvited brand. Business Horizons, [Online]. 54, 193-207. 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